PRIVACY POLICY
Last Updated: September 2024
1. Introduction
Welcome to Xcelrate ("Xcelrate, LLC," "we," "us," or "our"). This Privacy Policy outlines how we collect, use, disclose, and protect your personal data when you use our website https://xcelrate.com and our lead generation services. Our practices are designed to comply with applicable privacy laws, including the California Online Privacy Protection Act (CalOPPA), the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant regulations.
2. Information We Collect
Personal Data:
Contact Information: We collect personal details such as your first and last name, phone number, email address(es), and social media profiles (e.g., Facebook, Twitter, TikTok, LinkedIn, Snapchat).
Business Information: We may collect your business name, business location, and EIN.
Appointment Data: Information related to appointments, including meeting location, time, and date.
Technical Data:
Device Information: Details about your devices, including IP address, browser type, operating system, and device identifiers.
Usage Data: Information about your interactions with our website and services, gathered through cookies and other tracking technologies.
Payment Information:
Financial Data: Payment details are collected via Stripe for transaction processing.
3. How We Use Your Information
We use the information collected for the following purposes:
Service Delivery: To provide and manage our lead generation services and communications.
Customer Support: To respond to inquiries, provide support, and manage appointments.
Marketing and Communications: To send follow-ups, promotional materials, and marketing communications, based on your preferences.
Analytics: To analyze website usage and improve our services using tools like Google Analytics.
Transaction Processing: To handle payment transactions and manage billing through Stripe.
Legal Compliance: To comply with legal obligations and protect against fraud.
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your interactions with our website. Cookies help us analyze site usage, personalize your experience, and deliver targeted advertising. You can manage your cookie preferences through your browser settings.
5. Third-Party Services
We may use third-party services to support our website and services, including:
Celonic (Make): For automation connections and workflows. Make's privacy practices are outlined in their Privacy Policy.
HighLevel: Our software platform for lead generation and management. HighLevel's privacy practices are outlined in their Privacy Policy.
Twilio: For texting and "missed call text back" services. Twilio’s privacy practices are detailed in their Privacy Policy.
Stripe: For processing payments. Stripe’s privacy practices are detailed in their Privacy Policy.
Google Analytics: For analyzing website usage. Google’s privacy practices are outlined in their Privacy Policy.
Meta: For advertising on Facebook and Instagram. Meta’s privacy practices are detailed in their Privacy Policy.
Google Ads: For lead generation and advertising. Google’s privacy practices are outlined in their Privacy Policy.
6. Data Security
We implement reasonable security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.
8. User Rights
Depending on your location, you may have certain rights regarding your personal data, including the right to access, correct, delete, or restrict the use of your data. To exercise these rights, please contact us using the information provided below.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website. Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.
10. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Email:
Mailing Address:
Xcelrate, LLC
(Atlanta Financial Center)
3343 Peachtree Rd NE Ste 145-1345
Atlanta, GA 30326